Bras N Things

Vicinity

Sheridan x Sydney Dance Company

Bras N Things

Australian Retailers Association

Seafolly

M.J. Bale

Helen Kaminski

General Pants

Sheridan x Jac+Jack

Helen Kaminski

Bras N Things

Helen Kaminski

Plato

General Pants

Sheridan

M.J. Bale

Jurlique

Sheridan

Helen Kaminski

M.J. Bale

M.J. Bale

The Woolmark Company

David Jones

Australian Retailers Association

Brand Identity Design

The Australian Retailers Association is the authoritative collective representing Australian retailers. Fabric was asked to reimagine and contemporise the brand starting with it’s brandmark, and working through all other touchpoints including social and digital. The mark itself represents progress with it’s clean aesthetic and slanted iconography positioning the ARA as a brand of the future.

PROJECTS