Bras N Things
Vicinity
Sheridan x Sydney Dance Company
Bras N Things
Australian Retailers Association
Seafolly
M.J. Bale
Helen Kaminski
General Pants
Sheridan x Jac+Jack
Helen Kaminski
Bras N Things
Helen Kaminski
Plato
General Pants
Sheridan
M.J. Bale
Jurlique
Sheridan
Helen Kaminski
M.J. Bale
M.J. Bale
The Woolmark Company
David Jones
Australian Retailers Association
Brand Identity Design
The Australian Retailers Association is the authoritative collective representing Australian retailers. Fabric was asked to reimagine and contemporise the brand starting with it’s brandmark, and working through all other touchpoints including social and digital. The mark itself represents progress with it’s clean aesthetic and slanted iconography positioning the ARA as a brand of the future.
PROJECTS